Social Media Guide

Below you’ll find a general timeline you can use to plan your social media calendar for #NYGivesDay. Different time periods leading up to the day may require a more focused message to encourage nonprofits in your network to sign up, plan, promote, and prepare for the big day! Here are some helpful links you may want to include in your social media posts:


4 Months Out

The focus during this time is to get the nonprofits in your network to sign up and be a part of the big day on November 28, 2017!


Facebook

  • Save the date: The second annual #NYGivesDay is November 28, 2017! You can be part of the celebration by giving to your favorite nonprofit on #NYGivesDay. Visit https://www.nygivesday.org to find out more and register your nonprofit!
  • Is your nonprofit ready for #NYGivesDay? Register your organization on https://www.nygivesday.org and join our state in celebrating YOU this November 28!


Twitter


3 Months Out

As #NYGivesDay gets closer you can put focus on both getting nonprofits to sign up and start to educate and prepare them for the big day!


Facebook

  • Have you signed your organization up for #NYGivesDay on November 28? Join the [X NUMBER] of nonprofits who have already signed up to be a part of this exciting day for ! Head to https://www.nygivesday.org to get started and be a part of the fun!
  • Is your nonprofit ready for #NYGivesDay? Register your organization on https://www.nygivesday.org and join our community in celebrating YOU this November 28!


Twitter

  • We’re getting pumped for the #NYGivesDay! Join the conversation by following NYGivesDay and liking the #NYGivesDay page on FB!
  • Signed up for #NYGivesDay already? You rock!! Now check out the Nonprofit Toolkit on https://www.nygivesday.org for tools and resources!
  • A little can go a long way when our community gets together and gives together on November 28 for #NYGivesDay! Join the movement - register your organization today!
  • Don’t forget to sign up for a #NYGivesDay Webinar! The next webinar is scheduled for [DATE AND TIME] and will focus on [TOPIC]. Sign up here: https://www.nygivesday.org/info/workshops
  • Have you signed up for a #NYGivesDay webinar yet? Learn how to prepare, promote and succeed this #NYGivesDay - sign up here https://www.nygivesday.org/info/workshops

2 Months Out

Once we're 2 months away from #NYGivesDay, messaging should start to focus less on signing up and more about how to prepare for and promote the day


Facebook

  • Wow! #NYGivesDay is only two months away! Is your nonprofit ready for the giving fun on November 28? Check out the Nonprofit Toolkit on https://www.nygivesday.org for tools and resources!
  • Hurry! There are only [X NUMBER] days left to sign your nonprofit up for #NYGivesDay! Join the [X NUMBER] nonprofits who are already getting ready to celebrate #NYGivesDay this November 28! To learn more and sign up your organization head to https://www.nygivesday.org


Twitter

  • Join the [X NUMBER] nonprofits signed up for #NYGivesDay - register here https://www.nygivesday.org
  • Have you checked out the #NonprofitToolkit on https://www.nygivesday.org yet? Check out the tools to help you be a success on November 28!
  • “My hope is to leave the world a little better for having been there.” – Jim Henson. What will you give to make the world better? #NYGivesDay
  • Not sure where to begin planning for #NYGivesDay? Head to the Nonprofit Toolkit on https://www.nygivesday.org for planning guides, email templates, downloadable content and MORE tools to make your #NYGivesDay campaign a success!
  • Running out of time to plan your #NYGivesDay campaign? Don't fret! The Nonprofit Toolkit at https://www.nygivesday.org has got you covered!

1 Month Out

Time to start promoting the event, highlighting the nonprofits who have signed up and how many of them will be participating. Last chance to push training!


Facebook

  • Did you know that [X NUMBER] nonprofits have already signed up to be a part of #NYGivesDay on November 28? Join the growing number of New York State nonprofits before sign ups are closed on November 14! Sign up your organization to be a part of this historic day at https://www.nygivesday.org
  • Last chance for webinars! Don’t miss your last chance to attend a #NYGivesDay webinar to help you prepare, promote, and SUCCEED this November 28! Sign up here: https://www.nygivesday.org/info/workshops


Twitter

  • Join the [X NUMBER] nonprofits signed up for #NYGivesDay - register here https://www.nygivesday.org
  • Have you checked out the #NonprofitToolkit on https://www.nygivesday.org yet? Check out the tools to help you be a success on November 28
  • “My hope is to leave the world a little better for having been there.” – Jim Henson. What will you give to make the world better? #NYGivesDay
  • Is your organization ready for #NYGivesDay on November 28? Check out the Nonprofit Toolkit on https://www.nygivesday.org for tools, tips, and resources that will help you make this November 28 the best one yet!
  • Running out of time to plan your #NYGivesDay campaign? Don't fret! The Nonprofit Toolkit at https://www.nygivesday.org has got you covered!

2 Weeks Out

Time to start increasing the amount of posts about #NYGivesDay on November 28 so that your network is ready for the big day.


Facebook

  • Today (September 30) is your last chance to sign your organization up to participate in #NYGivesDay on November 28! Head to https://www.nygivesday.org to sign up your nonprofit for the big day in only TWO WEEKS! We can’t wait :)
  • Wow! [X NUMBER] nonprofits are signed up for the second annual #NYGivesDay on November 28!
  • November 28 will be a great day! Check out all of the participating nonprofits on https://www.nygivesday.org


Twitter

  • Last chance to sign up for #NYGivesDay on November 28! Learn more and register at https://www.nygivesday.org
  • Missed any of the #NYGivesDay training webinars? Head to https://www.nygivesday.org/info/workshops to watch the recordings!
  • With [X NUMBER] of organizations participating in #NYGivesDay, we know this November 28 will be a big one!

1 Week Out

Start a countdown! Get your network excited for the giving day to come!


Facebook

  • Only one week until the second annual #NYGivesDay on November 28! We are so excited to support the [X NUMBER] nonprofits participating in this historic day for New York State. Show your support by being a #NYGivesDay champion! Check out this page for more details: https://www.nygivesday.org/info/champion-toolkit


Twitter

  • We’re a week away from #NYGivesDay and we couldn’t be more excited for the [X NUMBER] nonprofits participating!
  • Not sure who to support on #NYGivesDay? Check out https://www.nygivesday.org to find a great New York State nonprofit that needs your help!
  • Don't forget to update your profile with the #NYGivesDay Graphics! Grab them here: https://www.nygivesday.org/info/downloads
  • Promote the second annual #NYGivesDay on November 28 by updating your profile picture or cover photo!
  • Check out this page for downloads YOU can use to promote the big day on November 28: https://www.nygivesday.org/info/downloads

The Day Before

Tomorrow is the big day! Start building excitement within your network.


Facebook

  • Get excited! When the clock strikes 9AM on November 28 it will officially be #NYGivesDay! Head to https://www.nygivesday.org to check out all of the amazing New York State nonprofits participating in this historic day.


Twitter

  • #NYGivesDay is tomorrow and we can’t wait! Head to https://www.nygivesday.org} to support one of the [X NUMBER] of nonprofits.
  • Only a few hours until the second annual #NYGivesDay! Which of the [X NUMBER] New York State nonprofits will YOU support this November 28?
  • Don't forget to update your profile with the #NYGivesDay Graphics! Grab them here: https://www.nygivesday.org/info/downloads
  • Don't forget to update your profile photos to support #NYGivesDay! Grab the custom #NYGivesDay graphics here: https://www.nygivesday.org/info/downloads

The Big Day

The big day is here! Use this day to share #Unselfies and live updates throughout the entire 24 hour period.


Facebook

  • It’s here! The second annual #NYGivesDay on November 28 is officially underway and the totals are already growing fast. Head to https://www.nygivesday.org to find a nonprofit (or many!) to support on this exciting day for New York State!


Twitter

  • #NYGivesDay is here! Head to https://www.nygivesday.org to support a New York State nonprofit this November 28
  • Send us your #Unselfies this November 28 for a chance to be featured on our Facebook! Tag us with #NYGivesDay @NYGivesDay
  • Let’s show the world that New York State is the most generous state of them all - head to https://www.nygivesday.org to support a New York State Nonprofit!
  • Halfway through the second annual #NYGivesDay on November 28 and [X AMOUNT] has already been raised for New York State Nonprofits.
  • Check out the #NYGivesDay leaderboards to see which nonprofits have raised the most this November 28 at https://www.nygivesday.org/leaderboards

The Day After

Celebrate the success of your nonprofit network and all of the donors and supporters who pitched in!


Facebook

  • Wow! In 24 hours $[X NUMBER] was raised for the [X NUMBER] participating nonprofits as a part of #NYGivesDay on November 28! Thank you to all of the great supporters who made #NYGivesDay a success - we are proud to be the New York State today!


Twitter

  • Thank you to all of the supporters who made the first ever #NYGivesDay a huge success!
  • Thank you! You have made a difference in our great state! #NYGivesDay


Other Social Media Ideas

#UnSelfie Challenge

Have donors and supporters take a 'selfie' with a caption or a cue card that explains how or why they are 'giving' this #NYGivesDay.


Social Media Highlights

If there are any nonprofits going above and beyond with their #NYGivesDay planning - highlight the great work they’re doing with a quick post asking them questions like “why are you participating in #NYGivesDay?” and “how does your organization make a difference?” or any other questions you can think up that will get your network invested in the impact they will have on November 28.


Start a Countdown

As you get closer to the big day start a social media countdown so your supporters definitely won’t forget what November 28 is! Each day you countdown can feature different information or highlight a different fact or insight about your community and its nonprofits. Get creative! Every week on a specific day share an official #NYGivesDay update.


Create Custom Graphics

You can create a graphic using free tools like Canva.com to show how many nonprofits have signed up, how many days until November 28, and other information that will get your supporters excited.


Real-Time Thank Yous

On the big day and the day after - thank donors on social media by shooting them an @mention on twitter!